PEDDERS UNVEIL NEW LOGO, WILL BE KNOWN AS PEDDERS SUSPENSION & BRAKES
The Pedders brand revealed a new corporate logo today to hundreds of franchisees at Pedders annual national conference. The unveiling reflects an important milestone for the aftermarket brand which has experienced some very strong growth in the sector in recent years.
“The redesigned logo is a testimony to today’s relevance of the brand. It’s a symbol of the change that the brand has gone through and a reflection of the relevant markets that we operate in as a key player in the aftermarket sector. Pedders is an Australian icon in the undercar industry and these changes aim to provide us with a focus on suspension and brakes.” Said Adam Gillick, Senior Executive of Marketing & Brand.
The new logo and positioning reflect an important shift for the Pedders group across its store locations. The brands transformation journey began in 2012 when a review of its product portfolio led to the bold decision to move into the supply and installation of brake parts and service. The brand then introduced a series of fellow aftermarket brands best known for brake parts. In 2014, Pedders established a joint venture company in Eurospares and commenced the design, development and production of its own brand of Pedders brake parts. Since its inception the Pedders brake business has undergone a tremendous growth phase with its successful launch of popular brake parts such as its rear drum to disc brake conversion kits, kevlar ceramic brake pads, slotted and geomet coated brake rotors and eXtreme Big Brake Kits.