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PRESS RELEASE: Pedders/ G’day Rewards
Highlights from this announcement:
Pedders Suspension & Brakes is the Official Partner of G’day Rewards‐ the industry leading accommodation community of Discovery Parks & Top Parks. This partnership agreement is exclusive within the Brakes, Steering and Suspension category and represents an exciting partnership between industry leaders. The partnership agreements have an emphasis on educating camping and caravanning enthusiasts on “The Effects of Weight on a Vehicle” and ultimately providing safer and more enjoyable holidaying and driving experiences. G’day Rewards Members will receive an exclusive discount on selected Pedders products. Pedders Partner with G’day Rewards!
Pedders Suspension & Brakes has consolidated its position as Australia’s leading tow and load experts by partnering with Australia’s industry‐ leading accommodation community. This partnership aims to raise awareness on the effects of weight and ensure vehicles on Australian roads are safe and fit for purpose, ultimately providing safer and more enjoyable driving experiences for the Australian holiday maker.
Pedders Suspension & Brakes will now proudly integrate G’day Rewards into its general marketing program and share reciprocal marketing and networking benefits. Key features of the partnerships:
- 12‐Month industry exclusive agreement.
- Education to G’day Rewards Members on the effects of vehicle weight.
- Promote safety and provide solutions to holiday makers that tow and carry loads through Pedders Tow and Load Assessment and the Weight Matrix;
- In‐park activities including ‘Weigh Days’ to educate and raise awareness; and G’day Rewards Members will receive an exclusive discount on selected Pedders products
In relation to the partnership with G’day Rewards, Scott Pedder, Managing Director of Pedders Suspension & Brakes, said “Our Australian owned franchise operation is a strong supporter of Australian travel and the caravan and camping industry. Vehicle weight from accessories, towing and loads can represent a significant safety issue and that’s why Pedders have partnered with G’day Rewards to educate and engage with consumers in the caravan and camping space.”
Scott continued “we believe that more and more consumers are towing and load carrying with excessive weight loaded into their vehicles. The real issue is that in the majority of cases, most drivers simply do not realise that they are overloaded and worse, fail to understand the critical effect that this weight plays in the safety and performance of their vehicle. As part of our agreement with G’day Rewards, we will offer a series of information training and education days and marketing content around the “Effects of Weight on A Vehicle. G’day Rewards members will also be offered an exclusive discount offers as part of this exciting agreement.”
“Supporting G’day Rewards which is such a leading loyalty program for regional accommodation is a natural fit for the Pedders group. We will continue to educate and engage with consumers who tow and carry loads and, provide them along the way with a host of special offers” said Scott
About Pedders Suspension
Pedders Suspension & Brakes is an Australian family owned company that has been operating since 1950. Its 120 plus franchise and dealer store network prides itself on offering “No Bull” aftermarket parts and tailored vehicle solutions in five key automotive aftermarket product categories: Shock Absorbers, Suspension, Brakes, Steering & Wheel Alignment.