Pedders Partner with Supercars, Supashock & Erebus Motorsport19/02/2020
Pedders Partner with Supercars, Supashock & Erebus Motorsport
Pedders Suspension & Brakes today announced a five-year partnership deal to become the Official Damper and Official Suspension Partner of the Virgin Australia Supercars Championship.
Pedders and SupaShock have also formed a technical partnership to design, develop and manufacture the Pedders Dampers By SupaShock, which has been appointed as the Official Control Damper of the Virgin Australia Supercars Championship for the next five years.
Scott Pedder, Managing Director of Pedders Suspension & Brakes, said: “Our Australian owned franchise operation is a proud supporter of Australian motor racing and Australian manufacturing. We are very excited to once again be involved with the Virgin Australia Supercars Championship. Product innovation is a key driver for our business and our technical partnership with SupaShock is a testimony to this. It is also a huge honor for our 2 great companies to be the Official Control Damper to the Virgin Australia Supercars Championship.”
Scott continued: “Motorsport is part of our brand’s DNA. We enjoy watching, competing and manufacturing parts to enhance the performance and experience of vehicles. We are competitive by nature. We love the thrill of racing and the challenges it presents. It makes us compete on a higher level. Our lessons learned on the racetrack are lessons we integrate into the design and manufacture of our great range of products. We enjoy enhancing our customers’ vehicles to make them perform, carry loads and tow better and this is how we improve the customer experience…by racing.”
Pedders will also partner with Erebus Motorsport to supply racing coils for the two racing Holden Commodores driven by David Reynolds and Anton de Pasquale. Pedders will now proudly integrate its official sponsorship of Supercars and Erebus Motorsport into its general marketing program and share reciprocal marketing and networking benefits.
“Supporting iconic names like Supercars, SupaShock and Erebus Motorsport is a natural fit for the Pedders group. We will continue to educate and engage with motorsport fans across Australia and the world,” Scott said.
To find your nearest Pedders outlet visit https://www.pedders.com.au/store-finder/ today.