Pedders win Gold Award at 2019 AAAA Expo for Most Innovative Marketing Campaign
Pedders Suspension and Brakes was awarded the Gold Medal in the Most Innovative Marketing Campaign category for it’s Tow and Load Assessment at the 2019 Australian Automotive Aftermarket Awards.
Pedders Tow and Load Assessment educates road users on the effects added weight has on vehicle dynamics and the importance of safe load-carrying and towing practices, with one of its key features being Pedders’ unique Weight Matrix software that can calculate a vehicle’s weight distribution and dynamics in the most likely driving scenarios a vehicle owner will face.
The Weight Matrix software forms an integral part of Pedders $75 in-store Tow and Load Assessment and can also be accessed by users online on the Weight Matrix website.
Speaking about receiving the award, Adam Gillick, Senior Executive – Brand and Marketing at Pedders said:
“Added vehicle weight from accessories, towing and loads is a significant factor in the safety and performance of your vehicle and that’s why we developed the Pedders Tow and Load Assessment. At Pedders we are passionate about vehicle safety and performance – it is part of our famous “No Bull” ethos – and vehicle overloading is increasingly becoming a serious problem which has real consequences. I’d like to thank our marketing, sales and operations team and our store and dealer network for all of their support in making this one of our most innovative marketing campaigns ever. Further thanks goes to the AAAA for the support of our industry and providing us the platform to be recognised by our peers.“