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No Bull Brand Takes the Gold & Silver at the AAAA Show!


Pedders Suspension – Australia’s number one shock absorber steering and suspension specialists were recently awarded the highly prestigious Gold award for Best Website and the Silver award for Excellence in Marketing (Company turnover greater than 10m).  The awards capped off a fantastic day of events recently held in Melbourne as part of the official Australian Automotive Aftermarket Association(AAAA) industry trade show.

Pedders Suspension recently launched its new website at its National Franchise Conference held in February in Terrigal this year.  Under the strategic direction of Group Marketing Director Scott Pedder and Group Marketing Manager Adam Gillick, Pedders was able to brief its team of creatives and multimedia partners Studio Equator Digital (Multimedia) and Rogue Creator (Creative) to come up with what has proven to be the winning solution.

Planning for the new sight started back in mid 2005 when the group agreed that it was time for change. Group Marketing Manager Adam Gillick says:
“We worked for about 12 months on writing the content first before deciding how best to develop the new site.  In that period we costed the website 3 times as the technology changed along the way and we needed to be more savvy with this medium.  All up it’s proven to be an outstanding result that has assisted our sales within the group.  Our customers love the site and so to do our franchisees and authorised dealers.  I would like to thank Scott Prior from Pedders Suspension for the successful upload of the website content and Jorge Guzman of Rogue Creator who worked very hard throughout the whole development process on ensuring that the site meets with our corporate design style guide.  I would also like to thank Mauricio, Brendan and Carlos of Studio Equator Digital who took our creative brief and developed us an award winning site.”

The awards for the “No Bull” suspension brand did not just end there for the day.  After learning the exciting news of best website at the AAAA Media and Marketing awards breakfast it was time for the group to present at the trade show held at the Melbourne exhibition buildings.  Later that evening the festivities continued at AAAA industry banquet which was held at the palladium room at Crown Southbank.  A host of awards were awarded to industry and to cap off the days exciting proceedings came the silver award for Excellence in Marketing (Company turnover more than $10m).

Scott Pedder – Group Marketing Director says:
“It is a great pleasure to win this award especially against the level of competition and proves that our “No Bull” approach to business is being widely accepted by not only the trade but also retail marketplaces.  Pedders Suspension began as a trade-only supplier and this market continues to be a hugely important part of our business, not only in marketing, but it shapes the way we operate in all forms of our business, from research and development all the way to administration.  I want to sincerely thank our loyal trade customers for their support of our unique product offer and a very special thanks to our incredible stores and dealers that back up our “No Bull” promise to the consumer with their industry leading levels of professionalism and service.”