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3M Extends Erebus Partnership


Staunch Erebus Motorsport partner 3M has announced an extension of its support for the team into a sixth straight season.

3M Premium Vehicle Wrap Film and products will be used to provide the graphics on both Erebus Mercedes-Benz E63 AMG V8 Supercar racers to be driven by Lee Holdsworth and Will Davison in the 2014 season, while its renowned safety gear will again be used extensively throughout the team.

“Erebus offers us a tremendous platform to activate and we’ll really be stepping it up this year, using the partnership with retail outlets, on line and with consumers,” 3M Corporate Marketing and Public Affairs Manager for Australia and New Zealand Samantha Gaunt said.

“We’re excited about the on-track prospects for 2014 with Will Davison now on-board joining Lee (Holdsworth) and look forward to making this our most successful year yet.”

3M’s partnership with Erebus had its origins with the team’s original structure, Stone Brothers Racing, and has continued through with the Erebus Motorsport program.

“Our presentation represents Erebus and our Partners’ brands and therefore, our aim has always been to have the best-looking and best presented cars on the track, and 3M’s products are a key component of being able to deliver that,” Erebus Motorsport CEO Ryan Maddison said.

“3M is a passionate and dynamic business to work with, great products, so we’re particularly pleased that they’re continuing to support us.”

3M’s branding will be seen on the headlights and C-pillars of both Erebus Motorsport V8 Supercars this season.

The Test Day is the first time V8 Supercars will appear on the track, and is free for fans on February 15 at Sydney Motorsport Park.

The Clipsal 500 then runs in Adelaide from February 27 to March 2, boasting an incredible on and off track line-up.