Pedders Shines at the AAAA Expo in 2015

Pedders AAAA Award



Media Release 22nd April 2015


Pedders Shines at the AAAA Expo in 2015


The Australian Automotive Aftermarket Association (AAAA) recently awarded the Terry Mahoney Excellence in marketing award to Pedders Suspension.


Designed to celebrate excellence within the Australian Automotive Aftermarket the AAAA provide two awards platforms with each award voted on by industry members. The Awards to Industry including Hall of Fame are presented at the Awards to Industry Banquet and New Products and Innovation awards are presented at the Awards Breakfast, both held in conjunction with the bi-annual Australian Auto Aftermarket Expo, which was recently held in Melbourne during the 16-18 April 2015.


Pedders Suspension, Australia’s Number 1 suspension and under-car specialist offer a comprehensive range of products and services for all suspension, braking, towing, load carrying, GVM and steering needs to suit passenger cars, four-wheel drives, light commercials and performance vehicles – and do so via an extensive network of over 130 stores and dealers across Australia.  For decades Pedders have been designing, manufacturing, selling and installing world class products through its own network of specialist stores.


2015 marks the first time that Pedders have won this prestigious award and did so ahead of Valvoline (Silver) and Supercheap Auto (Bronze).


Group Marketing Manager (Pedders Suspension) Adam Gillick said that the entire Pedders team are very proud of this latest award achievement.


“To celebrate 65 years in 2015 and to cap this off with a win for the industry award for excellence in marketing is truly a remarkable achievement for the company. It clearly recognizes the strength of our brand within the industry and our continued growth as a company,” he said.


“Pedders prides itself on being a leader in the market place and this award is a testimony to this.  The Pedders group is proud to be a part of the aftermarket industry and the Australian Automotive Aftermarket Association.  We wish to thank the AAAA Board of Directors, the Expo organizing committee along with the award judges for recognizing Pedders as the leaders in Marketing within our industry.


Group Marketing Director (Pedders Suspension) Scott Pedder was in attendance to accept the award. “Firstly I would like to thank and congratulate Adam Gillick for his professionalism and dedication to Pedders over many years. To our marketing suppliers a big thank you and especially to our new Advertising and Media Agency Noisy Beast for their big part in this award and continuing to find the right way forward with our brand and business.


My final and most special thanks go to our great Pedders people. To our technicians, company store managers, drivers, admin and head office staff, state managers, warehouse staff and managers, dealers and franchise owners – a sincere thank you.  The marketing team simply provide the platform – our great people live and are the life of our brand everyday.”


AAAA Executive Director Stuart Charity said the Expo organising committee and the AAAA Board of Directors congratulate the Excellence Award winners and thank them for their contribution to the auto aftermarket.


“The scope of the awards program was revised for 2015 to reflect continuing change in the aftermarket sector of the auto industry,” he said.


“Through these industry awards, the AAAA strives to promote excellence, particularly in those areas of business that will enhance future growth and sustainability for the aftermarket sector,” he said.


“The AAAA Awards are unique because they are the only program specifically recognising excellence in service and business skills in the Australian automotive aftermarket. These Awards are run in tandem with the biennial Expo, so will next be held in 2017,” said Stuart Charity.


Notes to Editor:

Terry Mahoney Excellence in Marketing Award: Terry Mahoney was one of the driving forces in the formation of the AAAA. He served 8 years on National Council, including 2 years as president and was awarded the Outstanding Service to Industry in 1998. An accomplished businessman and marketer, this award is dedicated in Terry’s memory. Judges focus on the clarity of marketing plans and the extent to which marketing objectives are achieved.


About the Australian Auto Aftermarket Expo:

Hosted every two years by the Australian Automotive Aftermarket Association (AAAA), the next Expo is being held at the Melbourne Exhibition Centre in 2017. It will be the nation's most comprehensive exhibition of vehicle repair and servicing equipment, replacement parts, tools and accessories. This is a trade only show run by the industry for the industry. An Expo highlight is the education and information program featuring industry experts to update businesses on the latest technologies and new trends in workshop management. More than 400 top Australian and international brands will be displayed across five acres at the Auto Aftermarket Expo and the adjacent Collision Repair Expo. Visit:


About the Australian Automotive Aftermarket Association Limited (AAAA):

The AAAA is the national industry association representing manufacturers, distributors, wholesalers, importers and retailers of automotive parts and accessories, tools and equipment in Australia. The Association has over 1,700 member companies in all categories of the Australian automotive aftermarket and includes major national and multi – national corporations as well as a large number of independent small and medium size businesses. Member companies are located in metropolitan, regional and rural Australia. The parts and maintenance sector of the $108 billion Australian automotive industry represents about $34 billion. AAAA member companies employ more than 30,000 people and export over $800 million worth of product a year. Visit

Further information:

Adam Gillick

Pedders Suspension Group Marketing Manager