Straight advice, specialists you understand and... NO BULL
It's no surprise that the famous Pedders Bull sits proudly on the front of every Pedders store. Designed by our Chairman Mr Ron Pedder in the 70's, the Bull has grown to icon status within automotive circles. From small country towns to capital cities, the Bull is a symbol of quality service and leading products wherever it is seen.
The Pedders Suspension marketing promise of "Straight advice, specialists you understand and "No Bull" forms the foundation of all Pedders marketing programs. The theme is communicated via all media including extensive TV, press and magazine advertising, brochures and more recently Internet and website communications. Advertising is designed to always be informative and convey a strong technical approach ensuring that both trade and retail customers are kept informed of new and existing products and services consistently throughout the year.
Internal Marketing and Communication is also a strong focus for Pedders with specific internal publications and mediums ensuring all Pedders people receive timely and informative information in relation to Pedders, its products and operations.